Home Home ‘DEJA VU’ - DIOR SUB-BRAND CONCEPT

For a branding concept,

I created a sub-brand

within Dior named Deja

Vu, celebrating three

prominant fashion eras,

limited edition for

London Fashion Week.

I created a sub-logo

using 2 metres of ribbon,

and an illustrative

identity for bottle labels,

with the lid and labels

subtly depicting a figure

wearing a dress style of

the era. The packaging

boxes designed to have a

stick-up bow at the top.

The typefaces reflect the

era communicated.

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Website designed and created by Sarah Hayter 2015