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XL RECORDINGS D&AD BRIEF - ILLUSTRATING MUSIC LABEL HISTORY

Illustrations conveying an event in the history of XL Recordings when the

ballet ‘Chroma’ was created from the album ‘Aluminium’, featuring orchestrations of White Stripes tracks. Interested in the contrast between ballet and rock-inspired


music, I created the visual metaphor of a record spinning like the skirt of a ballerina. This represents the idea that when ‘Aluminum’ plays, ‘Chroma’ ballet is performed. My looping

motion graphic brings this concept to life.


The set design of Chroma ballet influenced the composition, with elements cropped whilst emerging from a frame. The vinyl record is created by folding paper in a circular concertina form, photographing it

lit from one side.